You either hate them or love to hate them, and it’s not hard to see why. If you play games on your phone or tablet, you’ve seen several ads like the ones described above. The dreaded phenomenon known simply as the mobile game ad.
Does this scenario sound familiar? It’s happened to all of us before. The big bold letters at the top of the screen: “I CANT REACH PINK ROOM!! Can you do better?” Your eyes roll in annoyance as you come to the realization that you have to sit through another crummy twenty-second-long video of someone failing miserably at a task that can be accomplished by a toddler. And when the ad finally loads, you see it. As your finger presses the button, you brace yourself for the inevitable fate that awaits you. It’s one of your favorite games to pass time with, and you decide to watch an ad for an in-game reward. You’re sitting on your couch and playing a game on your phone.
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